Retention Is Not the Goal; Making Talent Choose to Stay Is

Share this article

In today’s work environment, it is crucial to create a space where talent decides to stay rather than just focusing on retaining it. A key factor in this dynamic is the authenticity of the corporate culture.

The Lack of Authenticity in Corporate Culture

A company’s culture must be authentic and reflect its true values and principles. However, many organizations, in their attempt to gain employee loyalty, promote a culture that does not match their true essence. This mismatch between what is proclaimed and what is actually practiced creates a perception of falseness among employees.

The Danger of a Fictitious Culture

When a company declares values and principles that are not reflected in its day-to-day operations, a fictitious culture is generated. Employees quickly perceive this dissonance, leading to distrust, demotivation, and higher staff turnover.

Authenticity cannot be simulated; it must be genuine.

Authenticity: The Fundamental Pillar

For a corporate culture to be authentic, it must be deeply rooted at all levels of the organization. This means that the proclaimed values and principles must be visible in daily actions, from top management to each employee. Authenticity cannot be forced or faked; it must be a natural expression of what the company truly is.

Reflecting on Authenticity

Companies must reflect on their true culture and values. What does the organization really represent? Are they willing to live these values in all aspects of their operation?

Only through honest examination and transparent communication can companies build an authentic culture that resonates with their employees.

How to Build an Authentic Culture

  • Internal Reflection: Companies must reflect on their true values and principles. What does the organization really represent? What are the non-negotiable principles that guide their actions?
  • Transparent Communication: Honest and transparent communication is essential. Leaders must be clear about what the company represents and ensure that all employees understand and share these values.
  • Consistent Actions: Proclaimed values must be reflected in daily actions. This includes hiring practices, internal policies, and how employees and customers are treated.
  • Continuous Feedback: Fostering a culture of continuous feedback allows the company to adjust and align its practices with the proclaimed values. Listening to and acting on employee opinions is crucial for maintaining authenticity.
  • Genuine Intention: The above four points must start with the owners and directors and continue with the managers.

Authenticity in corporate culture is essential to creating an environment where talent decides to stay. Although it is not the only factor to consider, the lack of authenticity can have a significant impact on employee retention.

By reflecting on this aspect, companies can begin to build a more coherent and genuine culture, benefiting both employees and the organization.

Photo by Brooke Cagle – Unsplash

Continue watching