2021

5 common mistakes white looking for waste

5 common mistakes when applying Design Thinking

Design Thinking is a very popular approach among those working in innovation or design areas. Its concepts are simple and practical and it is a very useful tool when developing new products or services. However, I would like to share with you 5 common mistakes that should be avoided in order to create truly innovative solutions.

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3 necessary changes of attitude to deal with the crisis

COVID-19 has had a strong impact on organizations. The employee experience has made a 180-degree turn, with employees having to deal with new remote work practices, job uncertainty, and personal emotions. If we don’t want the change to smash us, we need to act now. Below, three changes of attitude I propose to face the crisis.

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CX rules

CX Rules: Answering the Customer should always be the priority

In this article, I would like to share a personal experience as a customer, and some thoughts about what I believe is a very common mistake in Customer Experience. I will also share some ideas to help prioritize the customer experience over the standardized processes when the situation requires it. The key is to always put the customer at the center.

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Training without learning is no training

There are numerous companies that support significant changes in its operation, structure, and business basing its transformation plan in communication and training actions as the only resources. I have stated in a previous article that, although these are necessary tools, they happen to be insufficient by themselves. Below, I would like to share some thoughts about training.

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